Analysis of Home Furnishings in the African Market

The temperature in Africa is hot, generally reaching over 20 ℃, and the heat is unbearable. The popularity of fans is extremely high, and they are essential throughout the year. In addition to electric fans, sales of microwave ovens, water kettles, gas stoves and other products closely follow, with functional and cost-effective products being the most popular among African people. Oldstein Research analysts predict that the home appliance market in the Middle East and Africa will reach $3.957 billion by 2025, with a compound annual growth rate of 13.1% during the forecast period. It is particularly noteworthy that African plugs are mainly VDE and BS plugs, and most African plugs are based on European standard voltage.

Storage equipment: On average, there are 7 children in each African household, with a large population, so storage equipment is essential and extremely popular in the African market. According to industry reports, the number of plastic hangers entering Africa has increased by 23% -41% in recent years. It is predicted that the use of plastic is expected to increase more than threefold in East Africa alone in the next five years. In terms of product selection, Jumia, the largest e-commerce platform in Africa, suggests that merchants can focus on lighter products to reduce corresponding logistics costs. In addition, the series of products are also very popular, such as storing various specifications of storage bags and boxes in the series.

Kitchen supplies: African households have relatively basic requirements for kitchen functions, which can meet daily cooking needs. Jumia suggests that businesses can start with basic kitchen supplies and also have some matching kitchen tools.

Bathroom products: Bathroom products are also an essential component of every household, and in Africa, Chinese bathroom products are known for their excellent quality and affordable prices. For example, Nigeria, the largest populous country in Africa, has defended its position as the country with the highest sales of bathroom products exported to Africa for many consecutive years. In summary, the essential home products for every household have enormous potential in the African market, with particularly promising market prospects. Are you ready?